With the launch of new phones and data plans in 2016, I redesigned Republic Wireless's Product Detail Pages to better reflect the quality of Republic’s products and services. Because most phones are available at other retailers, I focused the new design on the models and enhanced features you can only get at Republic.
One of the first design decisions I made was to move the phone images to the right side of the screen and the description text to the left. This layout improved the reading experience of the page while not distracting from the phone imagery.
Below the fold, I designed four feature modules: the top two highlight phone-specific features and the bottom two highlight Republic enhanced-features, such as WiFi coverage and call quality.
I led multiple rounds of user testing for this project to ensure we provided the best experience and information for future customers.
The design is still live on the site today.