Phone Wallet Keys Blog Redesign

2016
Graphic DesignUI/UXWeb Design
Republic Wireless's blog, Phone Wallet Keys, is our favorite way to share meaningful content with our members. We share a variety of tips and tricks, ways to save, and member stories, all to bring more value to our members outside of cell phone service. 
The goal of the blog's redesign was to improve the reading experience of each article and make the content more searchable. While we were already providing great content to our readers, the previous design of the blog had unclear navigation, poor search functions, and was not consistent with Republic's brand. 
Improving the blog's navigation was the biggest challenge of this project. To solve this problem, I color coded each top level category. These colors are repeated throughout the blog in the header, icons, and headlines to help readers easily recognize the content. I also restructured the navigation bar to make each category and sub-category more clear and accessible. 
A cleaner, more curated reader experience has allowed the marketing team to amp up our graphic style and content strategy for the blog. 
The Phone Wallet Keys color palette follows that of the overall Republic Brand. A brand color labels each top-level content category and is used for page navigation and categorization. The logo system also uses these three brand colors. Each category's logo is a section of the main PWK logo, which abstracts the letter forms to create a square. 
The PWK logo uses an abstracted P,W, and K to form a square. 
Republic Wireless Graphics
2015
Graphic DesignIllustrationBranding
NCSU SMA Media Kit
2015
BrandingGraphic DesignPrint Design
Republic Wireless Check Coverage Page
2017
Interaction DesignUI/UXWeb Design
2014 Agromeck Year In Review
2015
Art DirectionEditorial DesignGraphic Design
(n)everlasting: The Student Publication vol. 37
2015
Editorial DesignGraphic DesignPrint Design
Inauguration Day Fund
2017
Graphic DesignWeb DesignWriting
Product Page Redesign - Republic Wireless
2016
Graphic DesignUI/UXWeb Design
Heart of Republic
2016
Editorial DesignWeb DesignWeb Development
Symbolizing Raleigh
2012
Graphic DesignPrint Design
IEI for Kids
2013
BrandingGraphic DesignInteraction Design