The McClatchy Innovation team facilitates design thinking workshops across McClatchy's corporate departments and 30 newspaper markets. These workshops range from 3-5 day sessions, to a five-month accelerator program known as Ignite. These sessions apply human-centered design principles to existing or new projects in McClatchy. Our goal is to foster a user-centered approach to projects and processes in teams across the company. Learn more about our work, mission and programs here.
Design Thinking Workshops
As the UX/UI designer on the Innovation team, I serve as a design component for teams participating in our programs. Through prototypes, user journeys, personas and user testing, I help teams create a holistic user experience for their project or service. I've worked with teams to test an audible news playlist for local markets, prototyped and tested a video dictionary for English-learners, and designed early stages of a new website for Activate Good based on empathy interviews and user feedback.
Design Thinking in a Box
Following these sessions, I provide teams the resources and connections to bring a project to life. Design Thinking in a Box includes mindset cards, brainstorming constraint cards, empathy interview cards and templates for recording each step in the process. In addition, I often serve as a project leader for products entering second-phase testing after our workshops. I've collaborated with markets and departments in Raleigh, DC, Miami and Sacramento for further testing and scoping.

I also design internal brand and marketing assets for our team, including reports, presentations and newsletters to communicate our mission and ongoing initiatives to leaders across McClatchy.
Ongoing Projects and Tests
Below are a few posts from our internal blog, McClatchy Innovation Collective, that document learnings from previous and ongoing projects. 
Loro saw many design updates and iterations after making its debut at Matter’s Design Review Two this August. Through conversations with experts, stakeholders and users, we improved the UI and UX of Loro to make it more useful, robust and fun for English learners.
We developed two lo-fi prototypes, one more visual using Adobe XD and one more functional using WordPress. We took these prototypes, as well as a card-sorting exercise, to Jairon’s high school and the Hispanic Family Center to observe how students and Spanish-speakers react and respond to Loro. 
McClatchy Innovation teamed up with members of the the UX, video, podcasting and marketing teams for a second Hear What Matters diary study. With this test, we wanted to explore different audio formats and verify our findings in another McClatchy market.
Paired with a cross-functional team representing McClatchy employees from product, marketing and design, as well as two reporters from the News and Observer, McClatchy Innovation successfully conducted a week-long diary study that tested the desirability of a local audio news playlist called Hear What Matters.
Starting with a predetermined solution—a website—presented a new challenge for our team: How can we tailor our existing program for a redesign, rather than an invention? We shifted a few presentations around, shortened a few others, and ended with a very successful and exciting week.