The Heart of Republic is a collection of stories, spotlights and shout-outs from Republic Wireless members. The original plan for the site was to revamp Republic's member interview series, My Republic Stories. After interviewing four members and learning their amazing savings story with our service, the idea for the site transformed into a hub that brings together member interviews, shout-outs from social media, and stories from our blog.
The Heart of Republic showcases our member-first approach to cell service, an important part of Republic's brand. The site is geared toward prospects, as a way to highlight the benefits of our service. The site also serves as a centralized way for us to reach out to our members and share their stories.
A big challenge for this project was creating a purely editorial environment within our marketing site. I wanted to focus the design on the reading experience, rather than sales or products. I went with a two column design that highlighted the unique aspects of each member's story through a variety of quotes, photos and sidebar content.
Another challenge I faced was creating the site within my own development restraints. In addition to designing the layout and experience of the site, I also wrote the stories and edited the front-end code. View the live site here.